I Get to Meet David Meerman Scott

I've been a fan of David Meerman Scott since I first read his book, The New Rules of Marketing and PR.

So imagine my thrill when I finally got to meet him last week at the MassNetComms meeting on social media marketing!

David gave a great presentation about his new book, World Wide Rave -- and even though he had been traveling all over Europe just days before, patiently signed copies of his book and posed for photos -- including the one below.

Thank you, David!

A World Wide Rave Video for the WWR Book!

Today David Meerman Scott released a new video relating to his upcoming book, World Wide Rave.

According to David, over 100 people and groups sent him photos and videos of themselves holding a World Wide Rave poster -- from Boston to Antarctica!

It's very cool.

David Meerman Scott Talks About World Wide Rave at HubSpot

HubSpot is an Internet marketing company based in Cambridge, MA (I met a few of the people in November when I gave a presentation to the Search Engine Marketing Professional Organization, Boston chapter).

They host Webinars and HubSpot TV and last week their guest was David Meerman Scott, author of the best selling book, The New Rules of Marketing and PR, and the upcoming book, World Wide Rave.

As David explains, a World Wide Rave is when lots of people are talking and spreading your ideas. He gives lots of great examples of World Wide Raves and how they work (this means you don't use traditional (expensive) marketing like the Yellow Pages and magazine ads).

(Full disclosure: Healthy Mouth, Healthy Sex! is a featured World Wide Rave.)

You can view the full screen Webinar here: http://www.hubspot.com/archive/world-wide-rave-webinar (I had a hard time trying to make it fit into this blog.)

"Healthy Mouth, Healthy Sex!" Featured in World Wide Rave

I had wanted to talk about the connection betweeen oral health and sexual health -- something no one was talking about -- for a long time, but didn't know how to address the topic.

It wasn't until I stumbled upon David Meerman Scott and his ideas about viral e-books that I knew an e-book format would be the perfect vehicle for my idea.

And while I thought it was a good idea, when I published my e-book, "Healthy Mouth, Healthy Sex!" in March 2008, I was a little nervous about what people's reactions would be. My fears were for naught.

Since publishing it, I've had countless colleagues call to tell me what a great book it is.

I've had a couple of colleges call to ask if they could hand it out to freshman at orientation.

A number of bloggers, including Cory Silverberg at About.com:Sexuality, Paul Levy in his popular "Running a Hospital" blog, and the team from Reva Health on their Consumer Health Blog, have written about it.

Over 5,000 people have downloaded it.

The reporters at Forbes.com featured it in an article about innovative marketing techniques.

And, it's appearing in a book, World Wide Rave, by David Meerman Scott. The book is due out early March 2009.

I am absolutely thrilled -- to say the least!

Social media is the new way of communicating with your customers. For years I relied on traditional (read: expensive) marketing, none of which worked.

This blog, my Website, YouTube videos, and the e-books have done more to build my practice than the expensive yellow pages advertising I purchased month after month ever did.

Be sure to pre-order David's book on Amazon today -- and take a look at his World Wide Rave blog for additional info about him and the book.